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Giving families an unbiased, independent view of how to get the best outcome on home energy costs

  • Writer: Gary Carter
    Gary Carter
  • 5 minutes ago
  • 3 min read

At any time, thousands of households are working out how to reduce home energy costs. It’s a minefield where experts are incentivised to sell their thing, so we've built something to give families an unbiased, independent view of what they should do for the best.


If you go to an energy supplier, they’re incentivised to find something that commits you to them. It might be the best they can offer, but is it the best thing for you?


If you go to a solar installer, they’re incentivised to specify a solution that commits you to them. It might be the thing they offer, but is it the best thing for you?


I could go on, but you get the point.


Individual specialists also broadly look at the thing that they specialise in. It will likely save you money, but could you save more money by looking at other things as well (or instead of)?


A family home with energy efficiency measures installed

It’s easy to get quotes for individual solutions but far less easy to really see which would serve your interests and objectives for the best. Individual specialists aren’t concerned about how other potential solutions could impact theirs, only presenting the benefits of their own solution.


What most don’t realise is there’s a complex relationship between their energy use, the tariff that governs what they pay and the solutions that can save them money. It’s genuinely hard to assess how different solutions and how applying different tariff structures affects overall energy costs and potential savings.


So we built something that does just that. We built the home energy optimiser that looks at your specific circumstances, energy use, objectives, budget and comes up with an optimal solution for you, within your stated budget that delivers the best outcome, based on what your objective is.



We designed it as an ideal first step for families considering solar, but unsure of whether the investment is worth it. It’s designed as a precursor to speaking to installers. It’s designed as a trust layer between the public and the energy and renewables sector. It’s designed to give you the honest answer about what could be best for you. It’s independent with no financial reason to recommend one option over another.


We’ve been saying for a while that Iwe're building Optify’s reputation by providing independent, impartial advice over what the best thing to do is, for families and businesses when it comes to energy and renewables. Yes, we want to see more of these important projects done, but not at any cost. We’re building our reputation on that; if it doesn’t make sense for you to do, we tell you. And we’ve got published stats that prove that, we can prove that only the most viable projects that pass through our process actually get recommended for implementation.


What we're doing for families is creating a new transparency and trust layer between them and the energy and renewables industry. We're giving them the ability to assess what the best thing to do could be, before they ever think about talking to installers. They can then start discussions with installers from a position of strength, armed with key information that can help them avoid being sold the wrong solution for them.


We can also act for families that want to progress towards an installation, insulating them from sales tactics and complexity. We act as an expert, in their corner to ensure the solution they buy continues to align to their best interests and will give them the best outcome possible.


We think this is game changing for families looking at home energy costs. Have a run through our optimiser for yourself. It will take 5-10 minutes and we're confident it will give you actionable, valuable feedback that could make a real difference to how much you spend on energy.



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