Meet Optify
We believe in business being a force for good. We care deeply about helping to accelerate progress towards net zero whilst helping organisations reduce their energy costs. We help finance, operations and sustainability leaders with what we call energy cost transformation which is all about helping them turn energy from being a volatile, uncontrolled and rising cost into strategic lever for finance transformation.
Why We Do It
We bring an innovative approach to managing energy costs with groundbreaking concepts that solve client problems and deliver genuine finance transformation whilst delivering on ESG objectives.
There's a lot at stake with decarbonising our economy and energy costs are a largely uncontrolled cost in most businesses. Energy cost transformation therefore represents a significant opportunity for many organisations to do more towards their ESG targets and stop giving so much of their money to energy suppliers. We've made it our business to be innovators and expert across all aspects of energy costs, helping to stop indifference in managing energy and creating a legacy to be proud of.
01
Our climate emergency
We were the first country in the world to declare a climate emergency bringing with it a responsibility to do something about it. We aim to help accelerate progress towards net zero.
02
Affordability of energy
Transformation is what we do. Organisations have a huge opportunity to vastly reduce what they spend on energy to make telling contribution to their margins and deliver on ESG objectives.
03
Integrity and transparency
We're all about putting the energy balance of power in your hands. When we transform energy for clients, we optimise everything with a cost or value impact in their favour, helping our programmes deliver a gold standard in energy cost reduction.
04
Energy is an opportunity
There is so much opportunity to reduce energy costs but it's not really talked about as much as it should be. Energy costs are high but they don't have to be. Transformation opportunities are there if you know where to look.
What We Value
Doing business the right way is important. It's easy to say but actions speak louder than words. When you work with us, you'll see that we're driven by doing the right thing and delivering the very best business outcomes possible.
01
Integrity
We'll always do the right thing, not the easy thing. That's not always the case in the energy and renewables sector so we're passionate about doing the right thing for our clients to achieve the best outcomes possible.
02
Outcomes
Everything we do is about supporting clients to achieve their objectives around energy, finance transformation and ESG. We know that when this is prioritised, magical things can happen at that intersection between finance and ESG.
03
Innovative
Our company was founded on the principle of pushing the envelope of what's possible and challenging the normal way of doing things. Progress towards net zero is counting on innovation continuing to drive us forward.
Mission
Tackling the climate crisis is one of the challenges of our time and doing it effectively is multi faceted and we all have a part to play. Our mission is to get more of these important ESG projects done in commercial sectors to help accelerate progress towards net zero. It's our belief that the most effective way of achieving this is via finance-led transformation and aligning sustainability goals with commercial strategy to unlock efficiency, innovation, energy cost reduction, margin improvement and long-term competitiveness.
We work at the intersection of ESG and finance to build business cases for energy cost transformation that finance, operations and sustainability leaders can get behind.
Director
Nathan Gould
Nathan has spent circa 18 years at senior management level within Welsh Housing Association (HA) sector and was pivotal in bringing collaborative working and open book accounting to Wales for delivery of the initial WHQS programme. Over the past 10 years. Nathan has worked in the private sector delivering decarbonisation works including programmes connected with ECO, ARBED, NEST, SHDF and LADS. More recently Nathan has been working with the Climate Collective (collaboration of 6 Welsh HA’s) to establish a company to facilitate the qualifications and certifications required to deliver successful decarbonisation to Welsh homes.
Director
Gary Carter
Gary has run transformation programmes for clients for the last 25 years. He has pedigree in building teams and operational processes in complex and challenging sectors. He was a pioneer in the risk transformation arena helping shape the way that multinational companies now protect themselves from fraud and financial risk in their online financial systems. He co-founded a boutique consulting company specialist in this area which became the leading company in the world in this niche, operating globally before being acquired by a global top 5 professional services brand in 2015. In more recent years, Gary has been advising start-up and scale-up companies on their growth strategies and now leads Optify.