How it works
Step 1: Answer a few quick questions about your home, your energy use, and how much you're willing to invest in home energy upgrades.
Step 2: We ask what matters most to you and build around it. Maximising your total savings, paying back your investment as fast as possible, becoming as energy-independent as possible, or minimising your carbon footprint, your plan is shaped around your own priority, not a one-size-fits-all recommendation an installer would rather sell you.
Step 3: Our engine checks every genuine combination of solar, battery storage, EV charging, a heat pump, a solar diverter, and your electricity tariff, then finds the single best strategy that fits your stated budget.
Step 4: Get your free personalised summary instantly, including your projected saving, payback period, and whether it's genuinely worth doing at all.
Step 5: Want the complete picture? Upgrade to see your full report for a technology-by-technology breakdown and complete transparency on every rate and assumption behind your numbers. If you upgrade to see our full report, we include, at no extra cost, a service where we can then act as your adviser and project manager, overseeing the process on your behalf, right through to installation, to make sure you end up with the right solution, not just whatever an installer finds easiest to sell. We stay on your side throughout, working to help you get the type of outcome your report identified, and shielding you from the sales tactics and pressure that can creep in once real quotes start coming in. Prefer to take your report elsewhere? That's completely fine too, and it's yours to use however suits you best.
Helping homes and businesses spend less on energy and fuel
Optify helps both households and businesses find genuine, worthwhile ways to cut their energy and fuel costs. We've built our reputation on one principle: getting our clients the best outcome for their circumstances, never pushing the biggest, most expensive solution because it happens to be more profitable for us.
Our home energy optimisation service is that same principle, applied specifically to domestic households: the same rigorous, unbiased analysis we bring to every client we work with.
Everyone's trying to sell you something. We're not.
Ask a solar installer if solar is worth it, and you already know the answer. Ask an energy comparison site, and they profit either way you switch. Most "advice" about cutting your energy bills comes from someone with a reason to point you toward one particular answer. Optify doesn't sell or install any of the products that we assess. We're not trying to sell you a system, we're trying to find out what's genuinely worth doing for your home.
Need to make home energy affordable again? Get a personalised plan that minimises your energy spend.
We assess what impact solar, battery storage, EV charging, heat pumps and optimising your electricity tariff could have on your family finances. We analyse what mix of solutions could get you the very best outcome possible. Assessing these one at a time risks leaving integrated savings on the table, so we look at it all together, because that's where the real savings usually are. Before you speak to an installer, get a free, personalised plan built entirely around what you're trying to achieve.
Why homeowners trust Optify for honest energy advice
We publish data about all the properties we assess so you can clearly see the difference between what we recommend and what we don't. Anyone can see how our recommendations perform in the real world which means we have every reason to only recommend energy upgrades when the numbers genuinely stack up. That accountability is your assurance that if we recommend your property, it really means something.
We set a viability threshold to determine recommended projects
Not every home is recommended for energy upgrades. On average only 61 out of every 100 properties we assess meet our recommendation threshold. We tell the other 39% honestly.
Our performance data is openly published for transparency
Every project we recommend becomes part of our track record visible to anyone who wants to check. It's vital we only recommend projects where the numbers stack up.
Our reputation depends on protecting your interests
If we recommended marginal projects, our published data would show it and become meaningless. So we don't.
If we recommend your project, it means something
You're in the 61% that passed a genuine independent assessment not just someone who expressed interest.
Your report raised some interesting ideas I’d not considered before. Looking forward to getting this implemented with you. Full steam ahead to getting the savings you identified.
Raymond, Cardiff
A really honest assessment of how good solar would be for our house. Thanks for looking after us.
Natasha, Wenvoe
I was already quite in the know about energy, but this was very comprehensive and the fact its independent means I can trust it. Glad I did this, I feel in control now in deciding what to do about solar and battery.
Paul, Llandaff
Real honesty, not a sales pitch
We check every genuine combination of solar, battery storage, solar diverter, heat pumps and electric vehicles against your stated budget, not just whichever single product someone's trying to move. We'll tell you if something genuinely wouldn't pay for itself at today's rates, rather than recommending it anyway. We show you exactly which rates, prices, and assumptions went into your own numbers, and where they came from, not just a headline figure to take on faith. And if the honest answer for your home and budget doesn't justify the cost of a fuller report, we'll tell you that too, for free, rather than charge you for it anyway.
FAQ
Yes. You get a full, personalised summary at no cost. A more detailed report is available afterward, entirely optional, showing the full strategy that would help you achieve your objectives.
Is this really free?
No. We don't sell your details, and we don't install anything ourselves. If you proceed with a project, we can handle the specification, quotation process and liaison with an installer we recommend to deliver a solution that meets your objectives.
Will I get calls from installers?
What if nothing's worth it for my home?
We'll tell you plainly, rather than force a recommendation that doesn't stack up. We’re building our reputation on only recommending projects that deliver proper results. You can see our track record here.
Is this just about solar?
No. It covers solar, battery, EV charging, heat pumps, and your electricity tariff, and finds whatever combination is genuinely best for your budget. We include an analysis of electric vehicles as the savings impact going electric can have on family budgets is very much under-estimated.
Why pay for an upgraded report?
Your free summary tells you the headline outcome. The full report goes deeper: a technology-by-technology breakdown, with full insight in how to achieve the identified savings and how they are relevant to your household. We give you complete transparency on every rate and assumption behind your numbers, and, if you choose to install anything the report recommends, we can act as your adviser throughout, at no extra cost, working to protect the outcome the report identified. For a family that implements the type of recommendations we make, the realised energy bill savings typically pay for the cost of our report within 2 months.